Japan Home Centre (JHC) traces its humble beginning in early 2004 where it introduced the first one-price Japanese store in the Philippines, a format more popularly known as hyaku-en shoppu or the Y100 store in Japan. But unlike the regular Y100 store, JHC offered branded quality products of greater value for only P88.00. It started as a section in one of the top hardware chain stores in the country at the beginning of 2004. Before the yearend, Japan Home Inc. was incorporated and opened its first fully and directly managed store at Market Market Mall, Bonifacio Global City where it received a very warm welcome from the public. From then on, within a span of one year, a total of fifteen (15) branches were opened within Metro Manila with its headquarters housed in an old 16,000sqft of office/warehouse supporting the branches.



On 2006, JHC expanded to the Mindanao Region where it opened its first branch at Cagayan De Oro. By the end of 2006, JHC has grown to forty six (46) branches nationwide. On that same year, its US counterpart was born, the American Bazaar.



By 2007, JHC partnered with the largest group in the country (SM Group) and opened its first ever store in store concept at SM Savemore Supermarket. On the same year, JHC was awarded by the Consumer’s Choice Award for Imported houseware for the National category.



By 2008, JHC continued its expansion outside Metro Manila. By then it has more than doubled its warehousing to more than 40,000sqft. By the end of the year, there were sixty nine (69) branches nationwide.



On 2009, JHC looks toward its social responsibility by taking part on the National Disability Week in cooperation with the Department of Health (Philippines) Dr. Jose R. Reyes Memorial Medical Center, Department of Rehabilitation Medicine by providing free assistive device for the disables.



By 2010, JHC is present in eighty (80) locations nationwide and continues to expand and provide good shopping experience for the consumers.



By 2011, JHC has reopened its expansion towards the Visayas and Mindanao Region. On July 2011, JHC opened its first Japan Home Wholesale Centre. With a shopping area of over 700 sqm, it is the largest one-priced JHC in the world. It offers a wider range of merchandise for both consumers and wholesalers with the benefit of special discount schemes for wholesale or bulk buyers. With its success, JHC intends to open more wholesale centre as part of its lateral expansion thus paving way for the organization and its partners’ unlimited growth potentials. By this time, JHC has increased its warehousing to over 80,000sqft and a fleet of over a dozen delivery trucks.
On December 2011, JHC opened its first branch in Cebu, the center of trade and commerce in the Visayas Region with an area of over 500sqm. With the very warm welcome given by the Cebuanos, JHC is keen on expanding more in other areas of Visayas and Mindanao.



Continued its expansion and reached its 100 locations nationwide.

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